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Detroit Lions Coach of the Week - Week 7

October 16, 2014 02:13 AM

Detroit, MI—The Detroit Lions have named Rob McDaniel of Peck High School the week seven recipient of the 2014 Farm Bureau Insurance of Michigan High School Football Coach of the Week Program.

On October 10, McDaniel led his Pirates to a 59-0 victory over Carsonville-Port Sanilac to go to 7-0 on the season.  Peck currently has a 20 game winning streak, dating back to last season when the Pirates won the 2013 Michigan 8-man state championship.  In his 4th year as a head coach at Peck, McDaniel has a 28-11 career record and has led the Pirates to 3 state playoff appearances.  Before becoming Peck’s head coach, McDaniel spent 3 years as an assistant at Hillman and 9 years as an assistant at Yale.  On October 17, the Pirates host 6-1 Deckerville in a battle for first place in the North Central Thumb 8-Man League.       

In terms of player health and safety, not only are all coaches within the Peck athletic department CPR & AED certified but all student-athletes are administered a baseline concussion test prior to their season starting.  

High School Football Coach of the Week Program

Each week throughout the 2014 nine-week high school football regular season, one coach that best develops his players’ character, discipline, and football skill in addition to emphasizing player health and safety in their program, will be recognized for his commitment to the team, school, and community.  The winner is selected by a panel of high school football media members—Mick McCabe (Detroit Free Press), Hugh Bernreuter (Saginaw News), Bret Bakita (WOOD Radio-106.9 FM, ESPN 96.1 FM-Fox 17/Grand Rapids), Scott DeCamp ( and James Cook (Traverse City Record-Eagle).    

This season’s program will award $22,000 to aid in the development and promotion of high school football in the state of Michigan, thanks to contributions from the Detroit Lions, the NFL Foundation and presenting partner, Farm Bureau Insurance of Michigan. 

Each winning coach during the regular season will receive a $2,000 donation to his school’s football program.  At the conclusion of the 2014 Michigan High School Football season, the Lions will also select the High School Football Coach of the Year.  This season’s Coach of the Year will receive a $4,000 donation to his school’s football program.  All winners will receive a certificate signed by Lions’ head coach Jim Caldwell and National Football League (NFL) commissioner Roger Goodell, a personalized game ball as well as acknowledgement at an upcoming Lions home game. 

Currently in its’ 18th year, the Detroit Lions High School Coach of the Week program has awarded $323,000 to high school football programs throughout the state of Michigan.  For more information on the Detroit Lions High School Coach of the Week program, contact Chris Fritzsching, Lions’ Director of Youth Football, at 313-262-2248.

About Farm Bureau Insurance: Farm Bureau Insurance of Michigan was founded in 1949 by Michigan farmers who wanted an insurance company that worked as hard as they did. Those values still guide the company today and are a big reason why they are known as Michigan’s Insurance Company, dedicated to protecting the farms, families, and businesses of this great state. Farm Bureau Insurance agents across Michigan provide a full range of insurance services—life, home, auto, farm, business, retirement, Lake Estate®, and more—protecting nearly 500,000 Michigan policyholders.

About the NFL Foundation: The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health and safety of athletes, youth football, and the communities which support our game.


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