PRINT Bookmark and Share

Detroit Lions Coach of the Week - Week 6

October 8, 2014 12:30 PM

etroit, MI—The Detroit Lions have named Tom Alward of Goodrich High School the week six recipient of the 2014 Farm Bureau Insurance of Michigan High School Football Coach of the Week Program.

On October 3, Alward led his Martians to a 52-7 victory over Durand to go to 5-1 on the season.  Goodrich is currently ranked number #9 in Division 4.  In his 22nd year as a head coach at Goodrich, Alward has a 131-87 career record and has led the Martians to 11 state playoff appearances.  Before becoming Goodrich’s head coach, Alward spent 5 years as an assistant at Burton Bendle, and 9 years as an assistant at Flint Central.  In 2013, Coach Alward was inducted into the Michigan High School Football Coaches Association Hall of Fame.  On October 10, the Martians go on the road to take on Lake Fenton in a Genesee Area Conference Red Division battle.       

In terms of player health and safety, Goodrich was the first school in Genesee County to administer the ImPact (Immediate Post-Concussion Assessment and Cognitive Testing) baseline concussion testing for their student-athletes.  ImPACTprovides trained clinicians with neurocognitive assessment tools and services that have been medically accepted as state-of-the-art best practices as part of determining safe return to play decisions.


High School Football Coach of the Week Program

Each week throughout the 2014 nine-week high school football regular season, one coach that best develops his players’ character, discipline, and football skill in addition to emphasizing player health and safety in their program, will be recognized for his commitment to the team, school, and community.  The winner is selected by a panel of high school football media members—Mick McCabe (Detroit Free Press), Hugh Bernreuter (Saginaw News), Bret Bakita (WOOD Radio-106.9 FM, ESPN 96.1 FM-Fox 17/Grand Rapids), Scott DeCamp ( and James Cook (Traverse City Record-Eagle).    

This season’s program will award $22,000 to aid in the development and promotion of high school football in the state of Michigan, thanks to contributions from the Detroit Lions, the NFL Foundation and presenting partner, Farm Bureau Insurance of Michigan.

Each winning coach during the regular season will receive a $2,000 donation to his school’s football program.  At the conclusion of the 2014 Michigan High School Football season, the Lions will also select the High School Football Coach of the Year.  This season’s Coach of the Year will receive a $4,000 donation to his school’s football program.  All winners will receive a certificate signed by Lions’ head coach Jim Caldwell and National Football League (NFL) commissioner Roger Goodell, a personalized game ball as well as acknowledgement at an upcoming Lions home game. 

Currently in its’ 18th year, the Detroit Lions High School Coach of the Week program has awarded $323,000 to high school football programs throughout the state of Michigan.  For more information on the Detroit Lions High School Coach of the Week program, contact Chris Fritzsching, Lions’ Director of Youth Football, at 313-262-2248.

About Farm Bureau Insurance: Farm Bureau Insurance of Michigan was founded in 1949 by Michigan farmers who wanted an insurance company that worked as hard as they did. Those values still guide the company today and are a big reason why they are known as Michigan’s Insurance Company, dedicated to protecting the farms, families, and businesses of this great state. Farm Bureau Insurance agents across Michigan provide a full range of insurance services—life, home, auto, farm, business, retirement, Lake Estate®, and more—protecting nearly 500,000 Michigan policyholders.

About the NFL Foundation: The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health and safety of athletes, youth football, and the communities which support our game.


« Back


© 2021 Michigan High School Football Coaches Association. All Rights Reserved.