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Detroit Lions Coach of the Week - Week 1


Farm Bureau Insurance of Michigan to Present Detroit Lions High School Football Coach of the Week Program in 2014

Detroit, MI—The Detroit Lions have named Kevin Townsend of Freeland High School the week one recipient of the 2014 Farm Bureau Insurance of Michigan High School Football Coach of the Week Program.

Coach Townsend led his Falcons to a 42-0 victory over Lake Fenton during opening weekend of the high school football season.  In his 11th year of coaching and his 9th season as head coach at Freeland, Townsend has directed the Falcons to playoff appearances in each of the last 6 seasons.  Townsend’s career record is 50-32.  This Friday, Freeland plays their home opener against Ovid-Elsie in a Tri-Valley Conference Central Division game.  

The Freeland Athletic Department also places a strong emphasis on player health and safety.  Football student-athletes, along with other Freeland student-athletes, participate in baseline concussion testing through Axon Sports.  The Freeland athletic trainer also uses the Sports Concussion Assessment Tool (SCAT 2), the modified Balance Error Scoring System (BESS) test and the reaction stick ruler test in evaluating student-athletes for concussions.  The Athletic Department is also working with the University of Michigan-Flint’s physical therapy department in a balance study called Quantifying Balance Performance in High School Adolescents using Portable Force Plates System.  The study will be used to understand the recovery of students who have suffered from concussions.

High School Football Coach of the Week Program



Each week throughout the 2014 nine-week high school football regular season, one coach that best develops his players’ character, discipline, and football skill in addition to emphasizing player health and safety in their program, will be recognized for his commitment to the team, school, and community.  The winner is selected by a panel of high school football media members—Mick McCabe (Detroit Free Press), Hugh Bernreuter (Saginaw News), Bret Bakita (WOOD

Radio-106.9 FM, ESPN 96.1 FM-Fox 17/Grand Rapids), Scott DeCamp ( and James Cook (Traverse City Record-Eagle).    

This season’s program will award $22,000 to aid in the development and promotion of high school football in the state of Michigan, thanks to contributions from the Detroit Lions, the NFL Foundation and presenting partner, Farm Bureau Insurance of Michigan.

Each winning coach during the regular season will receive a $2,000 donation to his school’s football program.  At the conclusion of the 2014 Michigan High School Football season, the Lions will also select the Farm Bureau Insurance of Michigan High School Football Coach of the Year.  This season’s Coach of the Year will receive a $4,000 donation to his school’s football program.  All winners will receive a certificate signed by Lions’ head coach Jim Caldwell and National Football League (NFL) commissioner Roger Goodell, a personalized game ball as well as acknowledgement at an upcoming Lions home game. 

Currently in its’ 18th year, the Detroit Lions/Farm Bureau Insurance of Michigan High School Football Coach of the Week program has awarded $323,000 to high school football programs throughout the state of Michigan.  For more information on the High School Football Coach of the Week program, contact Chris Fritzsching, Lions’ Director of Youth Football, at 313-262-2248.

About Farm Bureau Insurance: Farm Bureau Insurance of Michigan was founded in 1949 by Michigan farmers who wanted an insurance company that worked as hard as they did. Those values still guide the company today and are a big reason why they are known as Michigan’s Insurance Company, dedicated to protecting the farms, families, and businesses of this great state. Farm Bureau Insurance agents across Michigan provide a full range of insurance services—life, home, auto, farm, business, retirement, Lake Estate®, and more—protecting nearly 500,000 Michigan policyholders.

About the NFL Foundation: The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health and safety of athletes, youth football, and the communities which support our game.


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